Our Final Arrangements & Preplanning Solutions business has decades of experience when it comes to being there when people need us most. Today, our team of more than 2,500 advisors help distribute insurance-funded solutions designed to ease the financial burden of those left behind after the death of a loved one. For decades now, industry leading brands have trusted us to protect their reputation, help their business grow and take great care of the people we serve.

We strengthen family ties.

Our History in Final Arrangements & Preplanning Solutions
TruStage Life of Canada

Our business began in 1902 with a small family-owned funeral business: the Pierce Brothers Family Mortuaries.

Working hands-on with their customers, the brothers bore witness not only to the overwhelming grief of their clients, but to the incredible financial strain they experienced when paying final respects to their loved ones.

The brothers envisioned a better way for people to plan and pay for their final expenses; something more practical and less expensive than the narrow-minded funeral insurance available at the time. In 1935, they brought that vision to life by purchasing a life insurance company that would offer their customers portable insurance with benefits that were payable in cash; benefits that would support them regardless of the place of death or the funeral director selected to perform the service.

At the time of purchase, the Pierce brothers’ company had just $20,000 in assets. Several decades and countless families later, TruStage Life of Canada has become the nation’s #1 provider of end of life solutions with more than $1.9 billion in assets, a strong management team, and a network of more than 2,500 advisors. 

TruStage Life of Canada

Our Final Arrangements & Preplanning Solutions business by the numbers.

Money Funding for Final Arrangements & Preplanning Solutions



in assets to protect you
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Support Funding for Final Arrangements & Preplanning Solutions

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to help secure the interest of families
Funding Funding for Final Arrangements & Preplanning Solutions

Founded in


as a family-run mortuary
ASSURIS Protected Against Insolvency by


A not for profit that protects Canadian insurance policyholders against loss of benefits
Money Final Arrangements & Preplanning Solutions


of insurance funeral funding

Meet Our Leaders

Our strength lies not only in our vast experience and breadth of solutions, but also in the expertise of our highly qualified leadership team.


Tammy L. Schultz

President, Preplanning Solutions


Fernand LeBlanc

VP, Preplanning Solutions Strategy and Innovation

Vanessa Sehmrau

VP, Marketing Communications and Strategy Execution
Karim Habib VP, Strategic Partner Sales

Karim Habib

VP, Strategic Partner Sales

Bernie Perri

Director, Sales & Experience

Sharmila Menon-Nair

Compliance Director, Preplanning Solutions, Canada
We protect millions of families.

A Canadian leader with An International presence
TruStage Life of Canada

TruStage Life of Canada, is part of CUNA Mutual Group – a broad financial services provider with more than 85 years of experience building distribution partnerships. Through its family of brands, CUNA Mutual Group protects more than 30 million consumers across North America and the Caribbean.

  • A global leader in permanent, personalized funeral care solutions
  • Founded in 1892
  • Began to offer funding for prearranged funerals in 1902
  • Supported by a dedicated team of more than 2,500 advisors throughout Canada

Contact Us

Contact Us
Our team of experts is here to help you.

Alleviate unnecessary burden on your family in the future. Give us a call today and let's chat about Final Arrangements & Preplanning Solutions.

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Call 1-888-977-3752 to speak to a customer service representative.